In this episode, we show you How Musicians Can Use Social Media Like a Pro.
So, if this is something you’re interested in, have a listen….
Intro Music by Tonez&Re-C
Outro Music by Brian Tyrie – Owner and Founder of TalentWav.com
The item mentioned – MusicLaunchChecklist
The episode is sponsored by – Musicmarketingstarterkit.com
The episode is brought to you by The Music Marketing Starter Kit. The Starter Kit is a collection of useful tools and resources helping you to market your music. The Kit shows you how to set up a fan email list and also build your own website but, the most important thing of all: It shows you how to separate your fans from your followers.
If this is something you’re interested in, the link is in the description.
Let’s get on with the episode…
So, in today’s episode, we’re going to talk about “How Musicians Can Use Social Media Like a Pro”
[00:00] – Introduction
[02:17] – Social Media Strategies For Musicians
[03:13] – Keep Your Content Varied
[03:58] – Don’t Post Too Often or Too Little
[04:39] – Off Rewards For Your Fans
[05:07] – Get Creative With Interactive Features
[06:26] – Use a Personal Tone
If you want to be a musician in the 21st century and you want people to listen to your music, it’s gonna be tough keeping up with all of the streaming services and different ways that social media keep moving the goalposts.
You’ve got to start thinking more about how your audience consumes music nowadays because times change and you don’t always notice it until you realise that what you’ve been doing all of this time no longer works.
In today’s socially-driven digital world, the internet is hugely important to the music industry and those who work within it. (After all, you’re listening to this podcast right now or reading an extract on my website).
With new social media sites popping up every day, it’s no wonder that musicians are constantly looking for ways to grow their fan base and share their talents. One way you can do this is by starting your own website or blog where people can find out more about who you are as an artist! No matter how much things change on social media, you’ll always have one constant, one place you can call home: Your website.
When it comes to presenting your music online, there is no one-size-fits-all strategy. However, in order to get the most out of social media, musicians need to do things a little differently from the crowd.
I’m gonna go through a few of them now.
Social Media Strategies For Musicians
One of the most important things for musicians to remember is that social media can be a great way to grow their fanbase and connect with listeners. The key, though, is not just posting your music – it’s also posting content that tells your story.
If all you do is post your music, your fans will probably get bored of your posts really quickly. However, posting about what you’re up to regularly makes your content much more appealing.
This is made easier by having a music launch checklist. (If you don’t have one, click the link in the show notes or on my website and you can download one for free).
The first step in using social media effectively as an independent musician is figuring out which platforms will have the best reach for you, based on your listeners.
It might not always be your favourite platform but, if you really want to get your music heard by more people, you need to position your music in front of them. That’s easily done by posting on the right social media platform.
Keep Your Content Varied
Sometimes you’ll see the same post over and over again on your feed from other musicians and, as a fan, that could get pretty annoying, pretty fast. Perhaps it would be better to stagger that content or even space them out over several weeks and months.
It’s a good idea to mix up your posts so that users don’t get bored of all the content you’re putting out there – they’ll appreciate it when they go back through their feeds because, at least now, every time someone scrolls by, something new pops up. It’s much more engaging for them. This way, instead of seeing the same content again and again, it’s fresh and new.
Don’t Post Too Often – or Too Little
So, how often should you post?
The answer depends upon a lot of different factors, including which website or app you are using and the size of your following. Generally speaking, a post every day on Instagram will work better for musicians with large followings (10k followers or more). For musicians who prefer to use Twitter, anywhere between 10 and 20 tweets is the average to be seen to be relevant.
Offer Rewards for Your Fans
It’s a double-edged sword. You want to give back, but you also don’t want your loyal followers feeling like they’re being taken for granted!
A small reward every once in a while can be just the thing that keeps them coming back and sharing more of your tweets and posts.
I recommend doing something like this once a month.
Get Creative with Interactive Features
It is a two-way street when it comes to social media; not only can you share content with fans and followers but they can also do the same for you. This is called fan-generated content. In essence, you’re reposting whatever they posted via a hashtag you used or they tagged you in.
What I love about this is; not only are you building genuine relationships with your fans. You’re also showing the world that people love your music and are willing to post about it. In the marketing world, this is called “social proof”.
Note: Anyone that shares your content in this way is GOLD and you should treat them as such. If you think about it: If they did this once, then there’s a strong possibility that they’ll do it again and again and again. If you keep in touch, comment on their feed posts, they’ll probably do that gladly.
Use a Personal Tone
Don’t forget. You’re not some BIG international superstar: You’re an indie with a small but passionate social following. As such, you need to write like an indie. Now, I don’t want you to be unnatural here. This only works if you’re authentic in what you say and how you say it…!
So, guys that’s it.
Don’t forget to download the launch checklist and I would also like to remind you that the Music Marketing Starter Kit is now live. I’ll leave the links in the show notes or on the website if you’re interested?